FGBMFI Business Meeting on 11th Feb. 2025
10 Most Important Things Business Beginners Must Do to Leverage Social Media for Growth in 2025
1. Set Up & Optimize Your Social Media Profiles
• Create a professional bio with your business name, what you offer, and a call to action (CTA).
• Use a clear logo and high-quality profile/cover images for branding.
• Ensure all important links (website, WhatsApp, store) are in your bio.
2. Focus on One or Two Platforms First
• Start with Facebook & Instagram (if your audience is general).
• Use TikTok (if targeting younger audiences with engaging videos).
• Choose LinkedIn (if your business serves professionals or B2B).
3. Create Simple & Engaging Content
• Use short-form videos (Reels, TikToks, YouTube Shorts) to attract attention.
• Post behind-the-scenes, product demos, and customer testimonials.
• Use Canva or CapCut for easy design and video editing.
4. Be Consistent Without Overwhelming Yourself
• Start with 3-4 posts per week (mix of videos, carousels, and text).
• Stick to a posting schedule to stay active.
• Use free scheduling tools like Meta Business Suite or Planoly.
5. Engage with Your Audience Daily
• Reply to comments, DMs, and story replies within 24 hours.
• Use interactive content like polls, Q&As, and stickers on Instagram Stories.
• Join conversations in Facebook Groups and industry forums.
6. Start Small with Paid Ads
• Use Facebook & Instagram ads (as little as $5 per day) to grow faster.
• Run an ad to increase page followers or promote your best-selling product.
• Learn the basics of Meta Ads Manager to avoid wasting money.
7. Collaborate & Leverage Influencers
• Partner with micro-influencers (1k-50k followers) for affordable promotions.
• Offer a free product or small payment in exchange for a shoutout.
• Encourage customers to tag your brand when using your product/service.
8. Build a WhatsApp or Email List Early
• Offer a freebie (discount, e-book, checklist) in exchange for contacts.
• Use WhatsApp Business to manage inquiries and automate replies.
• Send occasional updates, promotions, and valuable tips to your list.
9. Track What Works & Improve
• Use Instagram Insights & Facebook Analytics to check what content performs best.
• Focus on posts that get the most likes, shares, comments, and saves.
• Adjust your content and posting strategy based on engagement.
10. Keep Learning & Stay Updated
• Follow experts on YouTube, Twitter, and Instagram for social media tips.
• Join free business groups and webinars to learn new strategies.
• Experiment with new content types and platform features regularly.
Lastly, and most importantly REMEMBER YOUR BUSINESS IN PRAYERS
Put GOD as the M.D CEO of your Brand / Company.
God bless you
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